Class Code: PH02
Courting The Reporter: Media Kits & Media Nights
Sunday May 20, 1:00 PM - 2:00 PM
‘Courting the Reporter’ introduces students to the elements and best practices of media kits and media nights through examples from attractions. Students leave with a checklist and plan to implement at their own budget level. This is an entry-level course recommended for members of the marketing, sales, or operations teams who do not have a current media kit or media night.
About Philip Hernandez
Philip Hernandez is the Editor-in-Chief of Seasonal Entertainment Source magazine (formerly The Haunt Journal magazine), Director of Marketing at Gantom Lighting & Controls, founder of The Haunted Attraction Leadership Symposium, & serves on the Board of Directors for S.T.R.E.A.M. Kids Expo. A published author and regular contributor to all forms of thought leadership in the attractions space, Philip co-hosts the ‘Marketing your Attraction’ podcast bi-weekly.