Halloween University Classes | Courses NHC Buy Ticket Market Haunted Attraction

2018 Halloween University Classes

@ National Halloween Show

Class Code: KY01
THE SECRETS OF GUERRILLA MARKETING
Kim Yates
May 18, 9:00 AM - 10:00 AM

If you don't know Kim's Krypt Haunted Mill, then you've surely never met Kim Yates. Kim is a walking 24/7/365 marketing machine for her haunted attraction. Learn how Kim uses her energy, her experience as a professional communicator and professional performer, and her every day contacts to market her haunt as well as the ins and outs of low to no-cost marketing techniques.

www.kimskrypt.com

About Kim Yates

Kim Yates has been in the Haunted House business for over 25 years. She owns and operates Kim's Krypt Haunted Mill located in Spring Grove, PA featuring 6 attractions on 62.5 acres plus the home of Kim's Krypt Kampout,, a Summer Scavenger Hunt Extravaganza to DIE FOR!

Class Code: KY02
USING YOUR ATTRACTION YEAR-ROUND
Kim Yates
May 18, 10:00 AM - 11:00 AM

If you are fortunate enough to have a venue that you control 12 months out of the year, then you know that there are other costs, such as utilities and insurance, that do not stop when the lines stop. Why not use your permanent location for other events during the calendar year? Kim Yates has successfully built in off-season events in two year-round haunt venues, and it seems like she is always adding things to the schedule. Learn how to take advantage of your permanent location and add a few more dollars to your bottom line.

www.kimskrypt.com

Class Code: JW01
PROFESSIONAL LIGHTING FOR THE HOME HAUNTER
John Wolk
May 18, 11:00 AM - 12:00 PM

Learn some basic do's and don'ts about lighting your outdoor scene or home haunt from somebody who lights homes, venues, and events for a living. John Wolk of JMW Entertainment group will share his knowledge of lighting techniques and equipment to put your home haunt in a better light. Learn about equipment available to the home haunter as well as the best ways to use it in terms of visual and economic impact. This course is also a good primer for those who have little or no experience with lighting a haunted attraction.

About John Wolk

Class Code: SB01
Whiplash’s School For Haunted House Actors
Sarah Black
May 18, 11:00 AM - 12:00 PM

Course is both for beginning actors and actor managers to learn effective methods of acting and teaching extremely novice actors ways to improve their confidence and start into haunt acting. Learn tips and tricks that work, and have worked with turned some of Castle Blood's most novice and timid actors into Denizens of Distinction. Sarah "Whiplash" Black has a unique gift with this group of people and we are happy that she is sharing it with all of you.
About Sarah Black

Class Code: JW02
IMPROVING LIGHTING IN YOUR HAUNTED ATTRACTION SETS AND OTHER ADVANCED LIGHTING TECHNIQUES
John Wolk
May 18, 12:00 PM - 1:00 PM

Now that it is better-lit, John will take students "further down the rabbit hole" into some more sophisticated lighting techniques. This course is an extension of the first hour, and is also appropriate for those who have some experience with lighting. John has a lot of knowledge and passion to share about this subject, and his body of work and clients is very impressive. Learn lighting techniques from one of the best in the business.

About John Wolk

Class Code: LP03
Basic Theatrical Faces
Lisa Penzimer
May 18, 1:00 PM - 2:00 PM

: Learn the basic stage makeup techniques that create the base for witches, zombies, vampires, and a host of creepy human characters. These fundamentals are often missed in your typical "haunt makeup" course, and really are the starting point for most haunted characters. Gene has done makeup for stage, screen, and haunted attraction audiences. No basic makeup course is complete without these techniques.

About Lisa Penzimer

Bio:
I am a professional make-up artist and have worked in the industry for over 30 years. I have done make up and special effects for a number of haunted attractions. I have experience in theatre, film, television, and make up effects. I teach make-up work shops, and i am the head make up artist for Arlene's Costume Shop in Toms River,N.J

Class Code: TG01
Intro to Projection Mapping for Home and Professional Haunts
Tome and Tom Greenfield
May 18, 1:00 PM - 2:00 PM

Projection Mapping is the art of enhancing a real-world object with video to make it come alive. From Madame Leota raising the spirits at the Haunted Mansion to large-scale building projections, this class will give you an overview of what's possible, what's affordable, and how you can add projection mapping to your home or professional haunt.

Taught by immersive experience artists Tome Wilson and Tom Greenfield of The Mill Race Theatrical Company.

About Tome and Tom Greenfield

Tome Wilson is a senior art director and communication specialist with over 18 years of design experience. His portfolio includes a wide-breadth of agency work, Emmy award-winning technology, and Fortune 50 products used by over 27 million Americans. He’s best known for his advances in the fields of Immersive Design and Accessible Design.
As an Immersive designer, he leads the productions at The Mill Race Theatrical Company including: Scary Stories to Tell in the Dark, Theater of Fear, and The Witches’ Summoning. He is also the founder of Séance Media , an event production company that specializes in fully immersive theatrical séances.
An avid technologist and Halloween folklore expert, Tome combines modern technology with the occult to bring the spirit world to life.

Tom Greenfield spent 25 years in New York working in both theater and film. During those years he worked for The Ridiculous Theatrical Company, Big Mess Theater, ABC Television, The Office of the President of the United States, The Tony Awards, and many others. His professional experience stretches from scenic designer, art director, scenic artist and special effects guru, all the way to technical director, producer, and director.

In 2011, he gave it all up to pursue his personal passions and The Mill Race Theatrical Company https://www.millracetheatricalcompany.com was born. The theater is dedicated to producing original scripts with a heavy focus on creating strong visual elements utilizing cutting edge technologies.

Their first production, Miss Lilly's Séance Parlor, was a contemporary look at Victorian seance parlors performed in an actual abandoned house. It was closely followed by The Poe Project, a look at the life and inspirations of Edgar Allan Poe from the perspective of his unquiet spirit.

A master artist, Tom now leads the artistic design, effects construction, and performing arts classes for all TMRTCo productions.

Class Code: TG02
Behind the Mask: The Evolution of Halloween in North America
Tome Wilson
May 18, 2:00 PM - 3:00 PM

From Trick-or-Treat to Devil’s Night, this one-hour multimedia presentation by folklorist Tome Wilson of The Mill Race Theatrical Company will focus on the ever-changing festival of Halloween in North America.
About Tome Wilson

Tome Wilson is a senior art director and communication specialist with over 18 years of design experience. His portfolio includes a wide-breadth of agency work, Emmy award-winning technology, and Fortune 50 products used by over 27 million Americans. He’s best known for his advances in the fields of Immersive Design and Accessible Design.
As an Immersive designer, he leads the productions at The Mill Race Theatrical Company including: Scary Stories to Tell in the Dark, Theater of Fear, and The Witches’ Summoning. He is also the founder of Séance Media , an event production company that specializes in fully immersive theatrical séances.
An avid technologist and Halloween folklore expert, Tome combines modern technology with the occult to bring the spirit world to life.

Class Code: SB02
Advanced Character Development, Whiplash Style
Sarah Black
May 18, 2:00 PM - 3:00 PM

Discuss the finer points of character development with an experienced Performance director and Point Park University Graduate. Sarah "Whiplash" Black does a lot in the off-season to help Castle Blood's characters live and breathe in October. This course is appropriate for both actors working on developing or improving a character and actor managers.

About Sarah Black

Class Code: LP02
Theatrical Old Age Makeup
Lisa Penzimer
May 18, 3:00 PM - 4:00 PM

Learn the basic stage makeup techniques that create the base for witches, zombies, vampires, and a host of creepy human characters. These fundamentals are often missed in your typical "haunt makeup" course, and really are the starting point for most haunted characters. Gene has done makeup for stage, screen, and haunted attraction audiences. No basic makeup course is complete without these techniques.

About Lisa Penzimer

Class Code: RZ01
Starting your own ghost tour company
Roxie Zwicker
May 18, 3:00 PM - 4:00 PM

t's no secret ghost tours are becoming more popular every year and they are part of the multi-million dollar tourism industry. Where and how can you begin? Whether you are thinking about running one for just the month of October or year round this workshop is for you! This workshop will cover how to gain real information and ghost stories from your town or city. Dealing with local regulations. We will discuss marketing your tours and creating and engaging a regular fan base. Ghost tours are great ways to supplement your income and this workshop will get you started.

About Roxie Zwicker
Roxie has been entertaining with ghostly lore the locals, visitors from away and curious souls since 1994. New England Curiosities has been offering tours and special haunted events throughout Massachusetts, New Hampshire and Maine since 2002. Highly respected and thoroughly entertaining, tour guests return year
after year to enjoy a haunted night out. Roxie is the author of 7 books on New England's legend and lore and she has been featured in the Boston Herald and the New York Times. Her TV appearances include New Hampshire Chronicle, The History Channel and the Travel Channel! Her fall fundraisers for non profit groups in northern New England have proven that she is a true business leader. A regular key note speaker for many organizations, she has quickly become one of the most respected people in her field.

Class Code: CH01
Who Writes This Stuff? Haunt Theming, Scripting, and Backstory
Chris Handa
May 18, 4:00 PM - 5:00 PM

Yes, good haunts, use all three items, and this is sometimes difficult to remember while we focus upon props, makeup and scares. Chris will take you through the process of writing for a haunted attraction as well as the benefits of presenting a coherent story to actors as well as the general public.

About Chris Handa

Class Code: FL01
Paranormal Investigation: Findings and Physical Evidence
Frank Lazzaro
May 18, 4:00 PM - 5:00 PM

FRIDAY 4:00 PM

Paranormal Investigation: Findings and Physical Evidence (Frank Lazzaro/NJROPE):

Join Director Frank Lazzaro for an hour of presentation and conversation regarding their organizations investigative findings, including presentation of physical evidence gathered by their teams. The program will include multi-media presentation of information gathered from actual investigations in the PA-NJ-DE area, and will include time for questions from participants. Please visit njrope.com or visit their booth on the show floor for more information about their organization.

About Frank Lazzaro
Frank Lazzaro was born on May 15, 1973 in Camden County, New Jersey. A life long South Jersey native, he was exposed to the paranormal world at an early age, continued to have experiences and over time developed a strong desire to learn how to find ways to understand these personal experiences. His first opportunity to begin investigating the paranormal was under the guidance of Nancy Tursi and the now defunct Double Visions Paranormal Group located out of Palmyra, NJ.
Dedicated and desiring to learn more, in early 2009 Frank founded and currently is the director of NJROPE, which operates throughout New Jersey, Eastern Pennsylvania, and Delaware. NJROPE currently consists of approximately 30 members, all of whom share his desire to learn about the paranormal world, but more importantly to assist people who are having paranormal experiences in understanding and dealing with their given situations.
He has written several classes, which are part of the intense NJROPE training process, with variations offered to NJROPE clients and the public through lectures intended to increase education and awareness about the subject. Frank has completed over 300 paranormal investigations and consulted for dozens more. Frank has recently founded and is the owner of the Online store, NJROPE Depot. The store has been created to provide assistance to clients of NJROPE, NJROPE sister groups and the public with building and maintaining a positive environment.
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Personal Life
Frank is a Registered Histology Technician by trade and served as a volunteer firefighter for 17 years. He attended Rutgers University and graduated with a Bachelor of Arts degree in 2000.

Investigations
Charlie Browns Resturant, NJ; Sketch Club Players, Woodbury, NJ; Gettysburg Battlefield, PA; Red Mill Museum, Clinton, NJ; Fort Mifflin, Philadelphia, PA; Bernardsville Library, Bernardsville, NJ; Riverline Bed and Breakfast, Riverton, NJ; Fort Mott, Pennsville, NJ; East Berlin Graveyard, Berlin, NJ; Finn Point Cemetary, Pennsville, NJ; Arneys Mount Cemetary, Arneys Mount, NJ; Grace Bible Church Cemetary, Atsion, NJ; Mount Peace Cemetary, Lawnside, NJ; Burlington County Prison Museum, Mount Holly, NJ; Fort Dupont, DE; Salem Creekside Inn, Bensalem, PA; Fort Delaware, Delaware; Byberry Park, Philadelphia, PA; Allentown Library, Allentown, NJ;Angel of the Sea Bed and Breakfast, Cape May; Absecon Lighthouse, Atlantic City, NJ; Selma Mansion, Norristown, PA; Elfreths Alley, Philadelphia, PA; Haldeman Mansion, Bainbridge, PA; GAR Museum, Philadelphia, PA; Yorktown Battlefield, VA; Williamsburg, VA; Old Mill, Allentown, NJ; Jenny Wade House, Gettysburg, PA; USS NJ Battleship, Camden, NJ; Ramblewood Resort, MD; Private homes and business locations.
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Media Appearances
*NJROPE’s investigation at the Old Bernardsville Library was featured in the Bernardsville News 1
*NJROPE was featured in the book ‘Real Ghosts, Restless Spirits, and Haunted Places. Second Edition’ by Brad Steiger. The groups work at the Old Bernardsville Library is discussed 2 The segment was written by L’Aura Hladik. Several of NJROPE’s photos are printed within the chapter.
*NJROPE was featured in an Allentown, NJ Messenger Press article for its involvement at a fundraiser for the Allentown, NJ Library on October 26, 2012
*NJROPE’s photo, taken at the Bernardsville Library was featured among many famous photos in the Huffington Post article 3
*NJROPE was featured in the “Moorestown Sun” on February 12, 2014 during a Paranormal 101 lecture at the Moorestown Library
*NJROPE was featured in the Washington Township Times and on NJ.com for it’s involvement in the Olde Stone House Village Halloween Event in October 2015

Radio
*Frank Lazzaro and Nancy Tursi were co-hosts for an evening on BlogTalk Radio with Will Rosasco and Nancy Tursi on January 13, 2011.
*Frank Lazzaro was interviewed on Truth Travelers on UBER Radio Network with Mary Gasparo and Steve Shockley on April 27, 2011.
*Frank Lazzaro was interviewed on Paranormal Straight Talk hosted by Dave Juliano and Marti Haines on August 5, 2011
*Frank Lazzaro and Tech Manager Joe Gates were interviewed on Paranormal Straight Talk hosted by Dave Juliano and Marti Haines on April 6, 2012
*Frank Lazzaro, Kerry Morony and Katie Coonelly were interviewed on Soul Searching on ParamaniaRadio with host Chuck Sanders on April 23, 2013.
*Frank Lazzaro, Kerry Morony and Katie Coonelly were interviewed on Soul Searching on ParamaniaRadio with host Chuck Sanders on May 14, 2013.
*Frank Lazzaro, Kerry Morony and Katie Coonelly were interviewed on Soul Searching on ParamaniaRadio with host Chuck Sanders on July 2, 2013.
*Frank Lazzaro, Kerry Morony were interviewed on Paranormal Underground Radio with hosts Karen Frazier and Chuck Gotski on December 5, 2013.
*Frank Lazzaro and Kerry Morony were interviewed on Hallowed Souls Radio with host Lea Simpson on October 19, 2014.
*Director Frank Lazzaro , Kerry Morony along with Dan Webster and Stephanie Lewis from Evolutions Paranormal were interviewed on Paranormal Rehab on with host Chuck Sanders on January 27, 2016.

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Television
*NJROPE was featured in a segment of the Cablevision Show Neighborhood Journal on October 21, 2012. The segment portrayed how psychic medium Nancy Tursi and NJROPE work together to assist their clients. Producer Tom Lupo narrates the story.
*NJROPE was featured on Atlantic City’s News 40 during an investigation of Absecon Lighthouse on January 19, 2013 4
*NJROPE was featured on Atlantic City’s News 40 during at the Absecon Lighthouse during the Haunted Lighthouse Tours seasonal event on 10/26/2013

Class Code: TR01
Introduction to Welding for Haunted Houses & Props. How to not be scared of welding!
Thomas Rogers
May 18, 4:00 PM - 5:00 PM

During this 1.5 hour welding workshop, you will learn the basics of welding. Tom will guide you through the steps of welding your first joints. You will learn how to prepare, weld, and finish the welds. Learn how to not only make clean, beautiful welds, but also how to fix welds that aren't so perfect.

Example of a 100% welded Medieval Parapet Top to be mounted on a building for a Castle / Escape Room / Haunted House type of display

In this class you will learn what you need to know about basic welding using something you could easily use in your welding scenarios. You will be using a standard 120 volt system of Migg welding using light steel which is the majority of the scenarios you will come across.

This information can be very helpful in fixing weld problems, or fixing broken props right on the spot. A great must have skill for any maintenance person or someone in charge of props.

Sign up early to make sure to get into this class, it is a limited class and then will be taken down once full. There will be 1 welder kit in use for the class so each person will be able to take a turn using it as desired. Anyone taking the class is strongly recommended to wear leather boots and jeans. All shirts should be of solid material or long sleeve cotton shirt. Clothes such as polyester are not recommended as they can easily melt or get damaged with construction scenarios.

Welding Jackets will be provided for the person using the welder at the time but you are free to bring your own if you happen to have one or know someone to borrow one from

Example Below of a Welding project completely from Scratch. Entire Trailer built from nothing but basic welds on top of a trailer base.

About Thomas Rogers
Tom Rogers has been into mechanical things since he was very young. When he does not find himself working on construction, or plumbing, he has done extensive welding including repairs and rebuilding military vehicles from the WWII and Vietnam era. Tom has worked on Haunted House and Renaissance Faire types of projects and continues to be creative today with his passion for Star Wars and Doctor Who.

Class Code: RZ02
Successful Halloween Fundraisers
Roxie Zwicker
May 19, 9:00 AM - 10:00 AM

October is a great time to work with the community to help achieve your group fundraising goal or to make a haunt that will support a local charity. From haunted hayrides, ghost boats, haunted barns and walks this workshop will get you started to having a lot of fun while raising a lot of money for a good cause. We will talk about executing successful ideas to enhancing the haunt you already have. Discover how teaming up and benefitting a non profit you can increase your number of visitors and do something good for someone at the same time. This workshop will focus on mapping out a plan from the ground up to build a wildly successful haunt.

About Roxie Zwicker
Roxie has been entertaining with ghostly lore the locals, visitors from away and curious souls since 1994. New England Curiosities has been offering tours and special haunted events throughout Massachusetts, New Hampshire and Maine since 2002. Highly respected and thoroughly entertaining, tour guests return year
after year to enjoy a haunted night out. Roxie is the author of 7 books on New England's legend and lore and she has been featured in the Boston Herald and the New York Times. Her TV appearances include New Hampshire Chronicle, The History Channel and the Travel Channel! Her fall fundraisers for non profit groups in northern New England have proven that she is a true business leader. A regular key note speaker for many organizations, she has quickly become one of the most respected people in her field.

Class Code: RN01
Agricultural Entertainment - How to Make Farmland work for you! Hayrides & More
Rich and Debbie Norz
May 19, 9:00 AM - 10:00 AM

Integrating a Haunted Attraction into an operating farm
There are lots of SCARY things that happen in the middle of a corn field at night, but hopefully your outdoor haunt management isn’t one of them.
Debbie & Rich Norz have run Scare Farm (formally Creepy Hollow) for the last 11 Haunt Seasons. They have many stories of what has worked and more importantly what has not worked with integrating a Haunted Attraction into an operating farm.
Come and find out some of their secrets to:
• Working a Haunted Attraction into a Farm
• The art of fully setting up and tearing down a large haunt every year
• Using an Excel spread sheet or an online app to manage your haunt set up
• Having a haunted walking trail vs a haunted hayride
• Getting stuff for free or next to nothing to enhance your haunt
• Front of the house additions to add extra income
• Working with Credit Card companies
• Ticketing & Pricing
• Question and answers at end

About Rich and Debbie Norz

Debbie & Rich own and operate Norz Hill Farm & Market, LLC. Rich is a 4th generation family member to run the farm that has been in the family for 96 years. In 1922 when the family first purchased the farm in rural Hillsborough, NJ, they started out with a few milking cows, some horses, chickens and were farming about 50 acres of ground to su8pport their livestock.Today, this family run farm business hosts over 100,000 visitors per year withall of their on-farmactivities. Some of these activities include selling on farm summer retail produce, selling produce at 7off-site town Farmers Markets, a family friendly Fall Festival u-pick pumpkin event, School Tours, weekly summer Farm Workshops for children, hosting on farm Birthday parties and of course SCARE FARM (www.ScareFarm.com)– a 3 attraction Haunt. To support all the above enterprises, there are 15 acres of vegetables, 35 acres of sweet corn and 45 acres of pumpkins, gourds and fancy squash planted. They also farm over 800 acres of corn, soybeans and hay with Rich’s father and have over 150 head of livestock (beef, goats, sheep and more) and 700 chickens at Norz Hill Farm.
A few other interesting facts about Debbie, Rich & Norz Hill Farm are:
• At the state level, their Holstein cows have won Grand Champion and Junior Champion several times and he has been named Premier Exhibiter 9 times and Premier Breeder four times.
• Debbie &Rich also had a sideline business that they called “Cow Advertising.” With the help of their cow’s New York talent agent, some of their cows have appeared on Saturday Night Live, NBC News, Vogue Magazine, with Martha Stewart in a “Got Milk?” ad and as the cover girls of the Chick-Fil-a calendar.
• Debbie & Rich has the honor to be named as the 2010 National Outstanding Young Farmer and that same year Rich was named the New Jersey Outstanding Young Farmer

Class Code: JV02
Stilt Walking Workshop
Jeremiah Van Fleet
May 19, 10:00 AM - 11:00 AM

Want to take your character to new heights? Learn more about stilts, stilt walking, and performing as a character at haunted attractions from Jeremiah Van Fleet, an expert who is head and shoulders above the rest when it comes to stilt walking.
About Jeremiah Van Fleet
www.T3firetoys.com

Class Code: CA01
Goulish Glamour Faces
Caitlin Anthony
May 19, 10:00 AM - 11:00 AM

...
About Caitlin Anthony

Class Code: BA01
Haunt Tech 101: Don’t be afraid of Animatronics!!!
Brian Alston
May 19, 11:00 AM - 12:00 PM

An Introduction into getting started with bigger and better scare! There are so many people that love Haunts and Halloween but get stuck not knowing how to take things to the next level without feeling like they have to be an engineer, rocket scientist, or computer programmer. Brian is here to provide you with an easy-to-follow understanding of basic animatronics, as well as teach you some simple ways to incorporate fun and easy next-level scares into your haunt without losing your mind or your life savings.

Things that will be covered:
• Basic components of electric and pneumatic scares
• Types of animatronic scares
• Types of solenoids
• Different ways to trigger your scare
• Types of controllers and how to program them.
• Tools of the trade to make your job easier
• How to think like a Mad Scientist
• Safety First!!!!
• Demonstrations of different animatronics and scare effects.
• Cost effective ways to build scares at every haunt level
• Q & A

About Brian Alston
Brian Alston – Co-Owner of Scared Stiffs Ltd, Haunter, and Haunt Manager

Brian has been a professional Haunter for well over a decade, incorporating his love of scaring and making people laugh into his characters. He began his professional Haunt career as a seasonal actor in the mid-2000’s at Schaefer’s FrightFest, where he would often help build, dress, and distress the haunt sets before each season. In 2011, he began working at Scare Farm in Hillsborough, NJ (known as Creepy Hollow at the time) acting and helping build and design the sets and scares. As his skills and experience grew, Brian eventually became one of Scare Farm’s Haunt Managers and dedicated Tech Manager, where he continues to build and design all kinds of new and exciting sets, props, animatronics, audio tracks, and scares.
In addition to being an actor, tech manager and haunt manager, Brian is also the Co-Owner and Lead Designer of Scared Stiffs, Ltd – New Jersey’s premier manufacturer of Custom Props, Scare Effects, and Handheld Noisemakers for Haunted Attractions, Events, and Amusement Parks around the world.

Class Code: NE01
Haunts: The Human Element
Nina Ely
May 19, 11:00 AM - 12:00 PM

A special session focused upon the proper utilization, care and feeding of actors at haunted attractions.
About Nina Ely
Artistic Director, The Patient Creatures (East)

Class Code: LI01
HALLOWEEN FACE PAINTING BASICS MADE LESS SCARY
Lisa Luiz
May 19, 12:00 PM - 1:00 PM

Expand your skills base and offer something else to your guests that requires only a small investment of space and money. Face painting is a hit at any event involving children. It works as a time-filler, additional revenue stream, and gets people into the spirit of the event. Learn about types of face paint as well as some basic techniques guaranteed to put smiles on the faces of your guests.

About Lisa Luiz

Lisa Luiz is a professional makeup artist with a Bachelors in Art and several years as a cosmetologist. She has over 15 years experience with haunts, zombie walks, special fx, bridal makeup and children's parties. Come see lisa on May 19 to get the basic techniques in face painting that can help boost your small investments.

Class Code: CA03
Dress for Hexcess: Adding Costume, Personal Props, and Accessories to Your Character
Caitlin Anthony
May 19, 12:00 PM - 1:00 PM

You've come up with a great character, and have even worked on some cool makeup techniques, but what do you do to complete that character? Castle Blood is internationally famous for their use of costumes, and this is your opportunity to hear firsthand from Caitlin "Skully" Anthony, second generation in the family who started it all. Caitlin will share her tips and tricks in regard to putting it all together: character, makeup, costume, and personal props. This is a must-attend for those who want to present a complete haunt persona.

About Caitlin Anthony

Class Code: CA02
Building and Caring for Your Makeup Kit
Caitlin Anthony
May 19, 1:00 PM - 2:00 PM

Learn how to put together a basic makeup kit as well as tips and tricks to make that investment last for years. Caitlin is a makeup professional who does this for other artists as well as retail consumers. If anybody knows the value of a well-kept kit, it is Caitlin, and after this class, you will too.

About Caitlin Anthony

Class Code: LI02
ADVANCED HALLOWEEN FACE PAINTING
Lisa Luiz
May 19, 1:00 PM - 2:00 PM

Do you already know the basics? Would you like to do larger, more detailed, or complex designs on your faces? Take this class, and learn some advanced tips, tricks, and techniques to take your skills to the next level.

About Lisa Luiz

Lisa Luiz is a professional makeup artist with a Bachelors in Art and several years as a cosmetologist. She has over 15 years experience with haunts, zombie walks, special fx, bridal makeup and children's parties. Come see lisa on May 19 to get the basic techniques in face painting that can help boost your small investments.

Class Code: MK01
Scared Senseless: Fun with Fear
Dr. Margee Kerr
May 19, 1:00 PM - 2:00 PM

This session teaches the basics of how, when, and why people like to do scary things. In addition to the science of fight or flight, it will cover the difference between awareness and attention and how to use this to your advantage to design scares targeting specific senses and automatic, or instinctual processes that result in delightful (and terrifying) disorientation.

About Dr. Margee Kerr

Margee Kerr is a sociologist and author. She earned her PhD in 2009 from the University of Pittsburgh and currently teaches and conducts research on fear, specifically how and why people engage with "scary" material. Dr. Kerr is the co-investigator on a first-of-its-kind study which measures how the brain and body respond to "fun-scary" experiences like haunted attractions, paranormal investigations, and thrill rides. She enjoys working as a consultant for attractions and museums and is the author of SCREAM: Chilling Adventures in the Science of fear, named as a must read by the Washington Post. Her work has been featured in the New York Times, Parade, Atlantic Monthly, and NPR’s Science Friday, among other places.

Class Code: NE02
The Teller and the Tale
Nina Ely
May 19, 2:00 PM - 3:00 PM

An Introduction to Haunted Storytelling
About Nina Ely
Artistic Director, The Patient Creatures (East)

Class Code: GA01
Airbrush 101: by Sean Treves of Grex Airbrush
Grex Airbrush
May 19, 2:00 PM - 3:00 PM

Learn the fundamentals of airbrush to add to your arsenal of skills for painting and makeup application. Airbrush tools and techniques are versatile for use on single and multi-dimensional surfaces, but many people avoid the use of airbrush because of the intimidation factor. This course is designed for beginners, including those who have never picked up an airbrush before. Learn how to confidently set up, properly use, and care for an investment that can save you time and money, and even make money as your ability and comfort with the medium improves.

For more information about Sean: Sean Treves

For more information about Grex: Grex USA

About Grex Airbrush

Class Code: JD01
Introduction to Escape Rooms: Yes you can be an Escape Room Owner without breaking the bank!
John Denley
May 19, 2:00 PM - 3:00 PM

Introduction to Escape Rooms: Yes you can be an Escape Room Owner without breaking the bank! The Escape Room Business is BOOMING. There are however, everal decisions along the way that will be the key to your success. Learn these and much more in this class but as an actual owner, creator and designer of Escape Rooms this information can save you thousands of dollars. You will learn location and industry secrets. The importance of choosing the right theme and how to create an escape room layout and gameplay that will help spread the most important thing of all - WORD OF MOUTH. If you are a fan of escape rooms, are in the escape room industry, or are ever considering an escape room in the future. You do not want to miss this class.
About John Denley
Professor Nightmare John Denley, Master of Scareology John Denley is the president of Boneyard Productions and runs one of the largest "mega-haunts" in New Hampshire. This year he ran the famed 'Spookyworld'.. His company has built and consulted for hundreds of haunted attractions from Madison Scare Gardens and Terror Behind The Walls to Hong Kong's first Haunted Theme Park. John, better known as "Professor Nightmare" to the media has been featured on The Today Show, CNN and Psychology Today Magazine.

Class Code: CH02
Spooky Magic 101: Queue Line & Closeup Entertainment
Chris Handa
May 19, 3:00 PM - 4:00 PM

Chris has performed some of these effects in his own repertoire as a family entertainer and as Professor Scrye at Castle Blood for over 20 years. Learn simple, practical magic effects that you can carry in your pocket and use for queue entertainment, at parties, as a "speed bump" within the attraction, and at press events. You will be able to perform these effects by the end of the session, and some props and instructional material will be available for sale.

About Chris Handa

Class Code: CH03
Stolen from the Magic Shop Walls: Adapting Standard Props to Haunted Attractions
Chris Handa
May 19, 4:00 PM - 5:00 PM

As Magic Director for Castle Blood, Chris faces the annual task of providing 2-6 magic effects to enhance the story each year. Chris will share the use of basic, easy to find or build magic props that he uses within the attraction as well as how to adapt them for use within a haunted attraction. This will largely cover actor-driven and interactive effects, but will touch on the use of larger illusions and stunts as a part of the program. Some props will be available for purchase at the time of the class.

About Chris Handa

Class Code: TC01
From Pen to Pandemonium: Advanced Scripting for Haunted Entertainment (P.D. Cacek)
Trish Cacek
May 19, 4:00 PM - 5:00 PM

As it has been said, most recently by Anthony Hopkins in the first season of the HBO’s series, WESTWORLD:
“Everyone loves a good story.”

And, regardless of the ghosties and ghoulies and walking dead who will shamble and menace and jump out at the crowds of unsuspecting visitors, above all else a Haunted House attraction should tell a good story. The winner of both a Bram Stoker and World Fantasy Award for her short horror fiction, P.D. Cacek has scripted storylines for a number of haunted house attractions and will take you through the process of taking an idea and developing it into a narrative.
The session will focus on the process of taking an idea and developing it into a full narrative and will include
• Character development
• Backstory
• Each room a chapter, each chapter a story
• The magic of three
• When and where to place the unexpected
• Making the audience a part of the story

There will also be time for discussion.

About Trish Cacek

Winner of both a Bram Stoker and World Fantasy Award, P.D. Cacek has written over two hundred short stories, five novels and five plays; has taught numerous workshops and been a guest lecturer at the Odyssey Writing Camp; and, when not haunting graveyards for inspiration, can be found hanging out with The Patient Creatures as Moria the Screaming Banshee.

Class Code: CG02
NAEMT B-Con (Bleeding Control) Course
Chris Gay
May 20, 10:00 AM - 11:30 AM

NJ FF/EMT-B and NAEMT EMT-Tactical Certification

When disaster strikes, seconds count, but help is minutes away. This hands-on 1.5 hour course covers life-saving actions any bystander can take when a basic first aid kit just won't do.
Topics covered will include:
-Specific threats haunted attractions and seasonal events face
-Run, Hide, Fight
-Police/EMS response to active violent incidents
-Tourniquet application & types
-Wound packing
-How to build a "Stop the Bleed" kit
-Lecture, Video, & Hands-on training
Training certificates will be e-mailed to all students who complete the course.

About Chris Gay
About Chris Gay NJ FF/EMT-B and NAEMT EMT-Tactical Haunt AV/IT/Security Owner/Operator of Tech-Medic NJ LLC, HauntTechTips.com, and Director at Ocean View Trail of Terror haunttechtips.com

Class Code: JV01
Playing with Fire:Safe Fire Effects
Jeremiah Van Fleet
May 20, 10:00 AM - 11:00 AM

Learn the ins and outs of fire-related entertainment effects from experts in the field. This seminar focuses upon both safety and various tools and stunts available to fire performers. It is also a good how-to on what to do--and what not to do--when using fire effects at haunted attractions.
About Jeremiah Van Fleet
www.T3firetoys.com

Class Code: PH01
The Top 13 Channels To Reach Your Attraction’s Audience
Philip Hernandez
May 20, 10:00 AM - 11:00 AM

An overview of the Top 13 Marketing Channels, with use examples and tips for each. Channels are rotated, but may include: Influencers, Publicity, Social Media Marketing, Unconventional PR, Offline Advertising, Email Marketing, Content Marketing, Tradeshows, Offline Events, Existing Platforms, & Community Building. Get energized by learning of new channels or reviewing old channels with a new twist! This course is recommended for members of the marketing, sales, or operations teams at all levels.

About Philip Hernandez
Philip Hernandez is the Editor-in-Chief of Seasonal Entertainment Source magazine (formerly The Haunt Journal magazine), Director of Marketing at Gantom Lighting & Controls, founder of The Haunted Attraction Leadership Symposium, & serves on the Board of Directors for S.T.R.E.A.M. Kids Expo. A published author and regular contributor to all forms of thought leadership in the attractions space, Philip co-hosts the ‘Marketing your Attraction’ podcast bi-weekly.

Class Code: JS01
Scenic design - Dry brush & other spectacular tricks to enhance your scenes
Justin Shifflett
May 20, 11:00 AM - 12:00 PM

Award winning artist Justin Shifflett walks you through the process and techniques to bring to life your creations. We will be discussing the different paints used depending what material your your creation is cast in. The basics of color theory and choosing your palette and techniques ranging from over brushing and washes to airbrushing. As Justin works on a mask to show you how to bring this all together in a finished piece. We taking questions and having open discussion through out to help you with your projects what ever they may be.

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About Justin Shifflett

Justin Shifflett has "reverse engineered" his education and career. Most recently, he graduated from the Douglas Education Center's Tom Savini Special Effects and Makeup Program, where he earned the Greg Nicotero and IDEA Scholarships. Before his "education" Justin was already an accomplished painter and sculptor. Justin has received numerous awards and has been published in WHITE DWARF and COOL MINI OR NOT magazines. As a miniature painter, Justin also has multiple Golden Demon awards to his credit. Recent sculpts have included everything from custom vampire fangs to custom paintball helmets. For more information about his work or his company, Dark Zealot Studios, please visit Facebook or my online shop darkzealotstudios.storenvy.com

Class Code: GR01
Three Minute Faces
Gene Reynolds
May 20, 12:00 PM - 1:00 PM

...
About Gene Reynolds

Class Code: CH04
Working with Gatekeepers: Community Public Relations
Chris Handa
May 20, 12:00 PM - 1:00 PM

Although we classify ourselves as "destination entertainment," we do have a lot to consider in regard to working with the local community. Chris will share his perspective in regard to getting those who can say "no" to your operation permits as well as making (and keeping) the neighbors happy. Many haunts have spent tens of thousands of dollars (or more) to never open their doors. Take this class and save some money and aggravation by learning from Chris' experience.

About Chris Handa

Class Code: PH02
Courting The Reporter: Media Kits & Media Nights
Philip Hernandez
May 20, 1:00 PM - 2:00 PM

‘Courting the Reporter’ introduces students to the elements and best practices of media kits and media nights through examples from attractions. Students leave with a checklist and plan to implement at their own budget level. This is an entry-level course recommended for members of the marketing, sales, or operations teams who do not have a current media kit or media night.

About Philip Hernandez
Philip Hernandez is the Editor-in-Chief of Seasonal Entertainment Source magazine (formerly The Haunt Journal magazine), Director of Marketing at Gantom Lighting & Controls, founder of The Haunted Attraction Leadership Symposium, & serves on the Board of Directors for S.T.R.E.A.M. Kids Expo. A published author and regular contributor to all forms of thought leadership in the attractions space, Philip co-hosts the ‘Marketing your Attraction’ podcast bi-weekly.

Class Code: LP01
No-Fear Prosthetic and Appliance Techniques
Lisa Penzimer
May 20, 1:00 PM - 2:00 PM

Learn from Lisa's decades of experience as a make-up artist as well as the ins and outs of the use of foam and latex appliances. Lisa will cover the basics as well as work with people in regard to specific appliance questions. NOTE: Lisa has offered to both demonstrate and work hands-on with a small number of participants. If you would like to be considered for hands-on work, please bring your own supplies (brushes, appliance, adhesive, and remover). This is not a course requirement, but working along with the instructor is welcome in this particular class.

About Lisa Penzimer

Class Code: JD03
Inexpensive Scares that won't frighten your wallet
John Denley
May 20, 2:00 PM - 3:00 PM

Inexpensive Scares that won't frighten your wallet. **** More information coming soon. ****
About John Denley
Professor Nightmare John Denley, Master of Scareology John Denley is the president of Boneyard Productions and runs one of the largest "mega-haunts" in New Hampshire. This year he ran the famed 'Spookyworld'.. His company has built and consulted for hundreds of haunted attractions from Madison Scare Gardens and Terror Behind The Walls to Hong Kong's first Haunted Theme Park. John, better known as "Professor Nightmare" to the media has been featured on The Today Show, CNN and Psychology Today Magazine.

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